SB—01  GRAPHIC DESIGN, WITHOUT DECORATION EST. 1961 · ZÜRICH / NEW YORK

ORDER IS A FORM OF FREEDOM.

Standard Bureau is a graphic design office built on the grid. We reduce every problem to its structure, then set it in primary color — red, blue, yellow, black — until the message is unmistakable. No ornament survives the process.

SCROLL TO SET →
12 COLUMNS · 1 IDEA
NO GRADIENTS · NO EXCUSES
SB—02 / METHOD

The bureau in figures

Every block below snaps to the grid as it enters the frame. Nothing floats.

Projects delivered 0

Since the doors opened. Filed, numbered, and kept in the archive drawer marked in red.

Type families set 0

Grotesques, mostly. We believe a neutral letter carries a loud idea further.

Countries reached 0

Wayfinding reads the same in every language when the arrow is honest.

Award juries · declined 0

We would rather ship the work than judge it. Modesty is a design decision too.

Grid columns · house standard 0

Twelve divides cleanly into halves, thirds and quarters. It is the only ruler we keep on the wall. Set once, obeyed forever.

SB—03 / MANIFESTO

Six standing orders

Pinned above every desk. Hover to read the reasoning.


01

Start from the grid

Before a single word is set, the page is divided. Structure is not a cage — it is the shortest route from confusion to clarity.

02

Primary color only

Red, blue, yellow and black. Four voices are enough to say anything worth saying. Everything in between is hesitation.

03

Reduce, then reduce

If an element can be removed without loss, it was never doing work. We delete until the design begins to break — then step back one move.

04

The type does the talking

Set it large, set it flush, set it honest. A grotesque at the right size needs no illustration to be understood across a room.

05

Whitespace is not empty

The margin is a design element with a job. We measure the silence around a mark as carefully as the mark itself.

06

Ship it, then defend it

A decision unshipped is only an opinion. We commit in ink, print it big, and answer for every choice we made.

A poster should stop a stranger at forty paces and still reward them at arm's length.
— Bureau house rule, painted on the studio door, 1961
SB—04 / INDEX

Selected commissions

A working index. Numbers are catalogue references, not rankings.

A—017
Kunsthalle Season
Identity · Poster Series
2019
A—042
Federal Transit Signs
Wayfinding · Signage
2020
A—068
Grotesk No. 9
Type System · Retail
2021
A—091
Ledger Publishing
Editorial · Book Program
2022
A—113
Fenwick Coffee Co.
Identity · Packaging
2023
A—140
City Elections Bureau
Civic · Campaign System
2025

Bring us a mess. We'll set it straight.

Identity, editorial, signage, type. If it can be reduced to a grid and a headline, the bureau is open. First conversation is free; the discipline follows.