The Circle
Wholeness, warmth, no beginning and no end. We reach for it when a brand needs to feel human and unbreakable at once.
Identity Studio — London · New York
Est. of shapes, 2011
UN MISS ABLE.
We build brands out of a few brave shapes and a lot of nerve. A circle, a triangle, an arc — pointed in the right direction, they can carry a whole company.
Scroll to rearrange
01 — Belief
A brand is a
promise
wearing a shape.
Most identities try to say everything and end up whispering. We do the opposite. We find the one idea worth being loud about, then hand it a form so simple a child could draw it and so certain a boardroom can’t argue with it.
The result is a brand that survives a bad photocopier, a phone at arm’s length, and a decade of trends — because it was never fragile to begin with.
02 — The System
Three shapes.
One attitude.
Every OLIN identity is drawn from the same primal alphabet. Constraint is what makes it recognisable across a thousand touchpoints.
The Triangle
Direction and momentum. It points. It insists. The shape you use when the company has somewhere it fully intends to go.
The Arc
Motion caught mid-turn. The connective piece — a bridge, a smile, a horizon — that keeps the system from ever feeling rigid.
03 — Selected Work
Brands we made
hard to ignore.
04 — The Studio
Small room.
Loud output.
Twenty-odd strategists, designers and writers who’d rather ship one brave idea than forty safe ones. We keep the studio small on purpose.
0
Identities shipped
0
Years in practice
0
Countries served
0△
Shapes, endlessly
Strategy
Finding the one true idea before a single line is drawn.
01Identity
Marks, systems and colour that survive the real world.
02Motion
Logos that move like they mean it — never for decoration.
03Naming
Words short enough to shout and strong enough to own.
04Environments
Brands built at the scale of a building, not a business card.
05Voice
A tone of writing that sounds like nobody else in the category.
0605 — Say hello
MAKE
YOUR MARK.
Bring us a company that’s brave enough to be simple. We’ll hand it a shape the world can’t look away from.
hello@olin.studio