One geometric spine
Every variant is generated from a single parametric loop. Change four numbers and the mark blooms, pulses or orbits — but the DNA never breaks.
Constant · superformula coreLiving identity, No. 381
One mark, many
Loop Labs is a design studio that builds identities which refuse to hold still. The mark below is not a logo file — it is a rule set. Give it a beat and it draws itself differently every time, yet always reads as one system.
A rule set, not
a picture.
01 — The system
An 8×8 field
The mark lives on a fixed grid so it snaps into any application — from a favicon to a facade — without redrawing a thing.
Constant · 8-unit latticeEased, never linear
Transitions ride one signature curve so the whole world feels calm.
Constant · the Loop curveNamed states carry meaning
Six variants — Signal, Bloom, Orbit, Pulse, Weave, Halo — map to moods across a product. A launch pulses. A patient waiting screen breathes on Halo. A newsletter opens on Signal. Same mark, different temperature.
Variable · 6 moodsColour is a dial, not a rule
The core violet holds the brand; cyan and rose are permitted accents that shift with the variant so the identity can feel electric or tender on cue.
Variable · violet ± two accentsOne grid, every
surface.
02 — Applications
Exhibition posterA1 · 01
App iconiOS · 02
Studio toteCanvas · 03
Business card85×55 · 04
Facade signageLit · 05
Sticker sheetDie-cut · 06
LetterheadA4 · 07
Event badgeLanyard · 08
The Loop curve
runs it all.
03 — Motion
MorphTime to travel between two named variants, eased.2400ms
HoldRest on a variant before the next state begins.1600ms
SpinAmbient rotation — the mark is never fully still.0.14°/f
CurveSignature easing shared by every transition..22,1,.36,1
PointerCursor nudges scale & tilt on fine-pointer devices.±6%
Read the easing
The bead traces our master curve — a quick departure, a long graceful arrival. Every morph, hover and reveal on this page obeys it.
Bring your brand to life
Make it
move.
We hand over a running system, not a static logo pack — parameters, named states, motion tokens and the code that draws them. Your identity keeps designing itself long after we leave.
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